Figure 4: Determine product for the lightning deal Then select a product for the lightning deal from your inventory. To create a lightning deal, click on deals in your Seller/Vendor Central under Advertising and then on Create a new deal in the top right corner. Please check again that nothing has changed in your lightning deal. Likewise, substantial price reductions can be why the deal is no longer sufficiently qualified. We, therefore, recommend that you check 36 hours before activating the lightning deal to see if the stock is sufficient. A common reason for rejection is that the quantity specified in the agreement is no longer available. But even if you meet all the requirements, Amazon may not allow the deal. Ultimately, Amazon also wants to earn money from your offer. Besides, a variant variety of the product can prove advantageous for its permission.Īmazon wants to ensure that it can generate an inevitable minimum turnover. However, the following applies to all lightning deals: If there are several product variants, a minimum number of the available variants is included in the offer to give the buyer the most excellent possible choice. The article presentation must comply with the Amazon guidelines for product presentations (style guides).The minimum requirement is a rating of at least 3.5 and that the product can be shipped with Amazon Prime.The offer must be the lowest selling price since the beginning of the year (including previous deal prices).The product's price will be reduced by at least 20%, thus undercutting the lowest selling price of the last 30 days by at least 10% (including lightning deals).On Prime Day, additional or extended conditions for a lightning deal apply: Campaigns for the same product must not overlap.Used products are excluded from this promotion The amazon deal must be a new product.The product's price is reduced by at least 15%, undercutting the lowest selling price of the last 30 days by at least 5%.The minimum requirement is a rating of at least 3.0 and that the product can be shipped with Amazon Prime.Amazon approves not every product for such an offer (e.g., alcohol) The seller is instructed to apply at Amazon.To create a lightning deal, the following conditions must be met: Create an Amazon lightning deal Requirements for an Amazon lightning deal You can only order an amazon deal once per customer and product. Depending on the day and day of the week, your offer may receive less attention than expected. Amazon offers you a choice of weekly periods, always starting on Monday. When creating a lightning deal, you can only select the period in which the lightning deal should be visible, not the day of the week or time of day Amazon determines these. the identification of the product by the lightning deal label.the placement of the product on the deals site.Placing a lightning deal increases the visibility of the advertised product due to the following points: A lightning deal is only online until the offer period has expired or the number of available offer discounts for this lightning deal has been ultimately assigned. Lightning deals are available to both sellers and vendors. You can find all lightning deals in the "Todays's Deals" section on the Amazon website. Amazon lightning deals are also called amazon deals or offers of the day.įigure 1: Click on "Todays's Deals" to find all lightning deals. Introduction to the Amazon lightning dealsĪ lightning deal is a paid promotion in which vendors and sellers offer a promotional discount on a certain number of items for a limited period of 4 to 12 hours. 7-day Deals as an alternative to the Amazon lightning deal.Requirements for an Amazon lightning deal.Introduction to the Amazon lightning deals.
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